Holloko is the first settlement of the world listed as village on UNESCO World Heritage Site in 1987, as living rural heritage of life before the agricultural revolution of the 20th century, and an outstanding example of a deliberately preserved traditional settlement.

The 400 residents of Hollókő are the Paloc (palocz) people. Besides their special dialect, they retain their old folk traditions, crafts, songs and their colourful, richly decorated folk costumes. The village’s 67 protected buildings of Holloko are characteristic peasant houses from the 17-19th century.

Folkcustomes of Hungary maybe survived the most in this region of the country. While „palóc”s kept their folksongs, folkdances, embroideries, folkcostumes and folkcrafts, dialect and, traditional dishes as their own for centuries, their coloured folkccustoms contributed and parts of the total folkculture of Hungary. Wedding customs, „kisze” (saying good by to the winter ceremony), tournaments of Queen Pentecosts, selecting Queen of Pentecost, watering girls and women at Easter, baking special traditional loafs for weddings, Easter and Christmas and many more – are folk traditions originated from „Palócland”, but practized all over Hungary.

In „palóc” villages the traditions belonging to important events of the life, like marriage, birth of a child, or burial were always held in high esteem, and specially the ceremonies in connection with finding a lifetime partner, engagements and wedding have their own unique, old features kept on even today. The wedding’s ceremonies usually starts on Thursday before the marriage, when some relatives and close friends of the bridegroom visit the house of the bride, just to make sure, that the girl has not changed her mind. When she has not, the visitors ask for some items: her bed, chest, reel and spindle, and except for the bed and chest, they take all of the presented items to the bridegroom’s house. First of course they have a good time together with the bride and her parents eating and drinking a lot. During a palóc wedding ceremony the bride’s bed is the most important and ritual object, being the symbol of the married life itself. Carrying it to the bridegroom’s house happensat daylight,  before the eyes of the whole village. The whole village, 200-300 people are invited to the wedding, and dancing with the bride is a non-spoken obligation.

The Easter Festival in Holloko is probably the most famous in Hungary, when locals dress up in traditional celebratinal costumes. There are several programs and activities during the  3 day Easter Festival, including egg painting, folklore programs, arts and crafts and kids programs. Visitors can sample traditional Easter dishes. Easter Mondays are usually lot of fun in Hollókő, as ‘Dousing Dayis practiced following old traditions. Boys would douse the girls with buckets of water to ensure they become good wives. In exchange for the dousing the girls would reward the boys with Easter eggs – the main reason for which Easter eggs are decorated in Hungary.